We've all heard the term, "data-driven culture," but what does it mean? Equal To is a company dedicated to teaching entrepreneurs and small business owners about what data means, why it's important, and how to integrate it into their organization to change the way it operates. Join Equal To's co-founder Kate MacDermott to more about what it takes to create a data-driven culture. 

Brief Backstory
What Equal To is and how it was founded
Our mission - data education for early stage nonprofits and minority-owned startups. Making use of their data gives these organizations a leg up over larger, better funded organizations, and allows them to make smarter decisions on where to focus their limited time, energy, and funding.
Case Study: Equal To + Electric Girls
Data changed the path of the organization:
Made its decision-making process more efficient and less error prone
Proved that its mission (to help girls gain confidence in their STEM abilities) was indeed working (92% of girls felt confident in their ability to teach someone else about building circuits in a post-summer camp survey).
Flor regained time spent cleaning unorganized data and was able to put that time toward more in-depth data analysis, grant applications, and the fun part of Electric Girls: spending time with the kids.
Example
Walk through a generic example of how a young nonprofit or startup could harness its data, organize it, and draw valuable insights, i.e. tracking donations and donors. This includes a quick tutorial on how to use Microsoft Excel and Power BI for data cleaning, exploration, and visualization